About Us

Hoiwinans was founded in April 2025 by Xiao Xiaokai, driven by a simple belief: cooking should be easy, healthy, and enjoyable for everyone.In the early days, Xiao and a small team worked from a modest space filled with prototypes, tools, and constant experimentation. From the beginning, the focus was clear—design kitchen appliances that solve real everyday problems through simple operation, reliable performance, and practical design. The goal was never complexity, but confidence and comfort in daily cooking.As the brand developed, Hoiwinans made a strategic transition to an online business model to better reach households and respond directly to user needs. During this stage, Hoiwinans became an authorized distributor of Guangzhou Pinshang Baking Equipment Co., Ltd., working closely with an experienced manufacturing partner to ensure stable quality, compliant production, and dependable supply.Air fryers and microwave ovens became the brand’s first core product categories. These appliances quickly proved essential in many homes, supporting healthier cooking habits, efficient reheating, and convenient meal preparation during busy routines.Throughout this journey, user feedback has remained central to our growth. Messages from parents preparing quick meals, young people learning to cook independently, and seniors using our products with confidence continue to guide how we select, improve, and present our appliances.Today, Hoiwinans operates as an online-focused brand committed to offering practical, dependable, and thoughtfully selected kitchen appliances. Guided by its founder’s original vision and supported by authorized manufacturing partnerships, Hoiwinans aims to bring warmth, convenience, and peace of mind to everyday cooking—one meal at a time.